TDX Over
the Years

Joined HackerU as a Junior Graphic Designer, supporting the Israeli, B2B, and U.S. divisions. Worked on social media campaigns, catalogs, eBooks, newsletters, brochures, and promotional materials for student events and marketing activities.

Promoted to Lead Designer and Studio Manager of the Israeli studio, later taking on the role of Art Director. Led the design team and developed a new, cohesive visual language for the college, transforming its marketing, educational, and on-campus materials.

The new design direction was applied across digital campaigns, landing pages, catalogs, eBooks, presentations, printed materials, and large-scale environmental graphics.

Designed HaCampus, the college's student management system, and Arena, a hands-on cybersecurity training platform. Also led the creative concept, art direction, and in-house production of a national television commercial.

Transitioned to the U.S. division during a period of rapid company expansion, taking on a co-leadership role in the American design studio. Co-managed a team of 12 graphic and motion designers, overseeing creative work for marketing campaigns supporting 24 university partners across multiple brands and digital channels.

Promoted to Head of the U.S. Studio, taking full responsibility for the team's creative direction, daily operations, and design strategy. Worked closely with marketing leadership to align creative initiatives with business goals, while optimizing workflows and developing scalable design solutions.

Oversaw creative work across digital marketing campaigns, brand development, and internal platforms, including Watchdog and Marmana.

Initiated and developed the ThriveDX Brandbook, establishing a comprehensive visual language and design guidelines. As part of this initiative, created the Web & Email Module Kits, which evolved into essential tools for streamlining production and maintaining consistency across the marketing funnel.

Co-led the development and implementation of the Creative Manifestoof the company, establishing shared creative standards and a more strategic approach to creative development across the marketing department.

Continued leading the U.S. studio's creative direction, with a growing focus on brand strategy and long-term visual consistency. Led the design team through a leadership-initiated brand refresh exploration for ThriveDX, reimagining the company's visual identity through brand research, logo development, typography, color systems, and design applications. The project brought together strategic thinking and creative experimentation, exploring new directions for the brand and its evolving identity.