Layers is a boutique cake brand offering rich, American-style layered cakes. This project included a full brand identity, including naming, logo design, photography and image editing, social media design, packaging, and the design of a digital ordering system.

Inspired by the cakes’ American style - rich buttercream, dramatic height, and an intentionally over-the-top look - I created a bold and playful visual identity to match. I used a vibrant purple and mint color palette, combining bold, narrow all-caps typography with script and outlined lettering. Since the cakes are at the heart of the brand, I made the product and its photography the main focus, building the rest of the visual language around them with playful patterns and sticker-like graphic elements.

I carried the identity across the packaging, ordering experience, and Instagram content, keeping the cakes at the center throughout.