Recommendations

Eugenio Robaina Reiter Global CMO & CGO | Growth Architect January 31, 2026 If there’s one thing that consistently defined Mor’s leadership, it was care, for her people, her craft, and the quality of what left the door. Mor led ThriveDX’s creative/design organization during periods of both hyper growth and profitability sprints. She managed a large, distributed team across regions and time zones, and did so with a level of empathy and steadiness that teams genuinely felt. She was deeply supportive of her team prioritizing their development, well-being, and long-term success, not just output, and that trust showed up in both morale and delivery. From a craft perspective, Mor brings a sophisticated design sensibility. She thinks conceptually first, grounding work in philosophy, brand, and intent, before moving into execution. She has strong range across styles and formats, and knows how to translate abstract ideas into concrete, shippable work. Importantly, she could flex: delivering thoughtful, complex projects when time allowed, and moving fast without losing coherence when the business demanded speed. At ThriveDX, where demand generation was core to the business, Mor’s work sat at the intersection of brand, performance, and scale. She partnered closely with marketing, sales, product, and leadership teams, communicated clearly across functions, and stayed hands-on with the tools and technologies that power modern creative workflows. She was proactive, self-driven, and constantly experimenting, testing new approaches, improving processes, and pushing her team to evolve. Mor is a people-first creative leader with strong judgment, high standards, and a real sense of responsibility for both her team and the work they put into the world. Any organization looking for a thoughtful, empathetic head of design or full-stack creative leader would be better for having her.

January 1, 2026 Letter of Recommendation for Mor Ohana To Whom It May Concern, I am writing to offer my strongest recommendation for Mor Ohana. I had the privilege of working closely with Mor during my time as Chief Marketing Officer at ThriveDX (TDX), where she served as Creative Director and was a core member of the leadership team shaping TDX during a critical period of growth. Professionally, Mor is one of those rare creative leaders who combines exceptional taste with operational discipline. She does not simply “design” — she builds systems, narratives, and teams that allow creativity to scale. Her ability to translate strategy into visual identity, and vision into execution, was instrumental to ThriveDX’s evolution. A pillar project of hers was the development of the ThriveDX Brand Book. This was not a cosmetic exercise. Mor led the initiative end-to-end: aligning stakeholders, defining brand principles, creating visual language, and ensuring the guidelines were approachable and usable across teams. Beyond large-scale initiatives, Mor consistently elevated our day-to-day marketing output in partnering with all functions of the department from performance to brand strategy, . She has a sharp understanding of how brand, performance, and storytelling intersect — ensuring creative drives performance across channels including web, social, email, and paid media. As a leader Mor leads with clarity, empathy, and high standards. She builds strong relationships across teams, earns respect quickly, and creates environments where people are both challenged and supported. She is deeply self-directed, continuously expanding her technological and creative skill set, and is comfortable working hands-on. On a personal level, Mor brings empathy, integrity, and a calm confidence to her work. She is dependable under pressure and always delivers when needed while ensuring the success of the teams and brands she supports. She has a strong point of view, but around business needs — a combination that makes her an invaluable partner to executive leadership. Mor would be an outstanding fit for any organization looking to build or evolve a design-forward, culturally relevant brand. Please feel free to reach out if additional context is helpful, though I hope this letter captures what I would otherwise share in conversation. Sincerely, Rico Macaraeg Former Chief Marketing Officer, ThriveDX Rico Macaraeg, CEO Investing in Health, Inspiring Growth rico@strivewell.co

Nancy Richgels Brand Strategy Director IronCircle (formerly ThriveDX) narichgels@gmail.com +1 608-332-5972 8 December 2025 To Whom It May Concern, I am excited to recommend Mor Ohana Lavie, my former colleague at IronCircle (formerly ThriveDX)! I worked closely with Mor during her last three and a half years with the organization as our Art Director. During that time, I found her to be a gifted designer and a strong leader who was loved and respected by her team and peers alike. Mor and I collaborated on everything from large-scale multi-asset email campaigns to product catalog redesigns to process improvements for our marketing team. In all instances, I found her to be a strong communicator, an advocate for her team, and a hands-on leader who was willing to push design boundaries to help move the business forward. As a result, one of our projects, a mid-funnel nurture series that included new PDF assets, videos, and emails, boosted conversions 8% and increased customer satisfaction by 26%. Beyond her technical and professional abilities, I truly enjoyed working with Mor. She made communication across an eight-hour time difference effortless, and brought a refreshingly honest perspective to our projects. Without a doubt, she is dependable, proactive, and solution-oriented. I have full confidence that Mor would be an asset to any organization and would excel in any role she undertakes. Please feel free to contact me at narichgels@gmail.com or +1 608-332-5972 if you would like additional information. Sincerely, Nancy Richgels Brand Strategy Director IronCircle (formerly ThriveDX)