Invitim is an online platform offering beautifully designed event invitations at an affordable price. Customers can easily browse a versatile collection of designs for weddings, celebrations, and other special occasions. This project involved end-to-end branding, including naming, logo design, UX/UI design, and the full creation of the invitation collection available on the platform.

Since the core experience revolves around choosing an invitation, I designed the website to be clean, intuitive, and highly structured, with a clear purchasing flow and strategic use of color. The vibrant combination of complementary purple and yellow was chosen to evoke joy and celebration, while bold color accents are reserved for CTAs to guide users through the experience. To maintain a refined aesthetic, I incorporated minimalist stroke-style icons that complement rather than compete with the invitation designs.